Common fundraising gaps
Why fundraising fails for most SME's/Startups.
Most startups do not fail to raise capital because the idea is weak. They fail because the preparation behind the pitch is not strong enough.
- Documents are not ready or aligned.
- Numbers do not match the story.
- Compliance is unclear or incomplete.
- Market positioning is weak.
- Pitch narrative does not communicate real value.
- Investors lose confidence early in the process.
How CAP Legal helps
We fix the gaps before you meet investors.
At CAP Legal, we strengthen your legal structure, numbers, narrative, and market positioning before you enter the investor room so your pitch feels clear, credible, and funding-ready.
Legal and compliance checks before pitching.
Financial hygiene and investor-grade reporting.
Narrative and deck that communicate real value.
Market and brand positioning refined for investors.
Support through diligence and deal stages.
For Founders
What we do for SME's/Startups preparing to raise.
From legal structure to numbers, narrative, and market signal, we prepare every critical layer of your business before you start investor conversations.
Capability 01
Legal and compliance readiness.
We ensure you are structurally and legally ready before you enter any investor pipeline.
- • Company law setup review
- • Shareholding structure
- • Statutory compliance
- • Due diligence preparation
- • Cap table clean-up
- • Documentation audit
- • Process-driven organisation structure
Capability 02
Financial and bookkeeping strengthening.
Investors trust clean numbers. We help you present data that stands up to scrutiny.
- • Bookkeeping review
- • MIS and reporting setup
- • P and L, balance sheet, cash flow alignment
- • Revenue logic and cost structure assessment
- • Financial clean-up before due diligence
Capability 03
Pitch deck and investment narrative.
We prepare a narrative and deck that speak the language of investors.
- • Pitch deck framework
- • Story and messaging architecture
- • Competitive landscape analysis
- • Market validation insights
- • Go to market clarity
- • Scalability and vision representation
Capability 04
Market and brand positioning review.
We evaluate how investable your brand looks in the market.
- • Market acceptability check
- • Target customer analysis
- • Brand strength and recall
- • Competitive positioning
- • Pre funding market readiness score
Capability 05
Fundraising strategy and investor mapping.
We define the right capital path for your stage and model.
- • Round structuring
- • Deal preparation
- • Investor and startup fit mapping
- • Targeted investor shortlisting
- • Capital positioning strategy
- • Preparation for investor meetings
Our Process
A structured path from idea to investor-ready.
Every step is designed to reduce friction, increase clarity, and build confidence before you raise.
Step 01
Startup onboarding
You submit your pitch deck and core business details so we can understand where you are today.
Step 02
Discovery call
We understand your model, traction, vision, and capital requirement in detail.
Step 03
Documentation and compliance audit
We strengthen legal, financial, and compliance readiness so your structure can handle investor checks.
Step 04
Pitch, narrative, and positioning refinement
We craft an investor friendly story and deck that communicate your value clearly.
Step 05
Investor matching
We connect you to relevant, verified investors based on stage, thesis, and fit.
Step 06
Due diligence support
We help you navigate checks, queries, and documentation throughout due diligence.
Step 07
Deal closure assistance
Term sheets, negotiations, agreements, and final signatures supported till the deal closes.
Who This Is For
Who should work with CAP Legal.
We are the right partner if you are serious about raising capital with structure and discipline, not shortcuts.
- • You are raising Pre Seed, Seed, or Series A.
- • You have a strong product or traction but weak documentation.
- • Your pitch deck is not communicating your real value to investors.
- • Your numbers or compliance are not yet investor ready.
- • You are not clear how to position your business to investors.
- • You want structured guidance from legal, financial, and market experts.
- • You want higher conversion in investor conversations.
- • You are not getting funding even with a strong product.
If any of this sounds like you, you are in the right place.
Outcomes
What you get as a founder.
A fully prepared, investor ready business that feels credible on paper, in numbers, and in narrative.
Structural readiness
Clean financials, strong compliance, and properly structured rounds.
- • Clean financials
- • Strong compliance
- • Proper round structuring
Narrative and market logic
A story backed by clear go to market and market logic.
- • Compelling narrative
- • Clear GTM and market logic
- • Professionally designed deck
Capital and investor access
Structured access to investors and support till closure.
- • Investor mapping
- • Investor one to one meetings
- • Support until deal closure
You get clarity, confidence, and credibility before you approach any investor so the conversation starts from a position of strength.
Frequently Asked Questions
Questions founders often ask us.
Q. What stages do you work with?
We work with founders raising Pre-Seed, Seed, and Series A rounds. These are the stages where legal structure, clean numbers, narrative clarity, and market positioning matter the most.
Q. Do you guarantee funding?
We do not guarantee funding, because final decisions always rest with investors.
But we do guarantee that you will be presented to 8–10 relevant investors within 12 months, provided your documentation and readiness meet the required standards.
Our role is to ensure you are structured, compliant, and pitch-ready - increasing the probability of funding significantly.
Q. Is the discovery call chargeable?
Yes. The discovery call has a refundable fee.
If after the call you feel we are not the right fit, or we feel your startup is not yet ready for our process, the fee is fully refunded.
This ensures only serious founders book the slot and helps us allocate expert time effectively.
Q. Do you take equity?
No. CAP Legal works on a pure advisory and preparation model.
You retain 100% ownership unless you choose to give equity for other strategic reasons outside our scope.
Q. What if my documents or numbers are weak?
That’s exactly where we help.
Weak pitch decks, unclear numbers, incomplete compliance, or unstructured storytelling are common - and these are the areas we specialise in strengthening.
Q. How long does the preparation process take?
Typically 30-60 days, depending on your current stage, cleanliness of documents, and the depth of support required.
Some founders complete preparation faster; some need more refinement depending on complexity.
Q. Will you help during due diligence?
Yes. We support founders through the entire due diligence process - documentation, responses, clarifications, and compliance alignment.
Ready to make your startup investor ready?
Share your deck or book a discovery conversation and we will help you understand exactly what needs to be fixed before you raise.
