Introduction
“I don't chase attention. I solve long-term problems quietly. That’s how trust is earned.”
Aayush Aggarwal is the Founder and Partner at C Cube Advisors LLP, where he leads the firm’s end-to-end mandates in trademark filings and prosecution, commercial agreements, strategic legal advisory, corporate structuring, and complex transactions. He works with founders, startups, SMEs, investors, and institutions to navigate legal challenges not just defensively—but strategically.
Holding an LL.M. in Corporate Law, and dual-qualified as a Corporate Lawyer and Company Secretary, Aayush brings a unique ability to bridge the gap between law, operations, and scale. His clients don’t come to him for forms and filings—they come for legal foresight, for structure that scales, and for contracts that convert chaos into control.
His work cuts across legal advisory, litigation, transaction structuring, and policy implementation—with deep experience in commercial contracts, trademarks, IP portfolios, insolvency, and growth-stage legal strategy.
Noteworthy Legal Engagements
- Handled 5000+ trademark filings and prosecutions, including rescues from brand theft, rebranding disputes, and cross-border oppositions.
- Filed 800+ patents for Lovely Professional University, setting up one of India’s largest innovation portfolios.
- Structured convertible note and equity-linked investment agreements for multiple early-stage startups.
- Argued over 200 writ petitions relating to Director Disqualification before various High Courts in India.
- Represented clients in multiple IBC (Insolvency & Bankruptcy Code) proceedings before NCLT, including recovery and resolution mandates.
- Built franchise systems from scratch for brands in wellness, architecture, F&B, and consulting cross 12 Indian states.
- Drafted and negotiated multi-party contracts including service-level agreements, licensing deals, vendor arrangements, and employee frameworks.
- Managed large-scale IP portfolios across trademarks, copyrights, patents, and licensing strategies.
- Enforced brand and IP rights via cease & desist, domain name disputes, and opposition hearings.
- Long-term legal retainers with fast-scaling startups for employment structures, investor compliance, and growth frameworks.
- Structured and negotiated convertible instruments and equity-linked investment agreements for emerging ventures and institutional investors.
Where We Help Clients Win
Trademark Filings & IP Enforcement – Full-spectrum protection including objection handling, oppositions, Madrid filings, and brand enforcement.
Contracts & Agreements – Precise, watertight drafting of employment agreements, vendor contracts, NDAs, franchise setups, and more.
Legal Advisory & Structuring – Retainer-based counsel for founders, helping align business growth with legal security.
IBC, Dispute & Compliance Strategy – Handling insolvency, shareholder issues, and director disqualification with deep courtroom experience.
Practice Focus
Trademark Prosecution, Protection & Enforcement
Commercial Agreements & Legal Structuring
Corporate Advisory & Retainerships
Franchise, Vendor & Employment Agreements
Mergers, Acquisitions & Investment Structuring
Insolvency & Bankruptcy (IBC)
Director Disqualification & Corporate Litigation
IP Portfolio Management & Licensing
Academic Credentials
- Master’s in law in Corporate Law, India
- Company Secretary (CS), ICSI
- Bachelor’s in law
- Diploma in Intellectual Property Rights, WIPO Academy
- Certification in M&A Structuring and Deal Strategy
Appointments & Affiliations
- Enrolled Member, Bar Council of India & Bar Council of Delhi
- Served at the Ministry of Corporate Affairs, Government of India
- Member, The Indus Entrepreneurs (TiE)
- Member, BNI (Business Network International)
- Jury Member, Amity Law School (National Legal Simulation Events)
- Contributor & Mentor, Lawctopus (Full-length course on Corporate Law)
- Published Author, TaxGuru, Compliance Calendar, and other journals
Approach
Aayush’s work isn’t just about solving legal problems—it’s about preventing them from arising in the first place. His methodology is built around:
- Learn the business: its structure, pain points, and future vision
- Apply legal foresight to craft strategy, not just documents
- Win by making the law a business advantage, not a bottleneck
This philosophy shapes how clients experience legal support—from a “necessary function” into a strategic asset. Whether scaling across borders, facing investor due diligence, or fighting for IP, Aayush builds systems that hold firm when pressure builds.