Who We Are

# One Industry.
One Discipline.
One Approach.

TM Assist is a specialist trademark consultancy focused on pharmaceutical and healthcare brands.

We chose this focus because context matters.

Pharmaceutical naming spaces can be crowded. Similar fragments recur frequently. Product names may be communicated verbally. Manufacturing, marketing, distribution and ownership may sit with different businesses.

A generic filing approach does not always answer those complexities.

TM Assist was created to look at the trademark in the context of the business behind it.

01

Why We Exist

## Trademark Advice Should Arrive Before the Trademark Problem.

Too often, trademark professionals enter the conversation after the important commercial decisions have already been made.

- The brand has been selected.
- Packaging has been designed.
- Manufacturing has begun.
- The sales team has been briefed.
- The distributor has been appointed.

> “Is the trademark okay?”

TM Assist exists to move that conversation earlier - and to keep it going throughout the life of the brand.

The TM Philosophy

## Trademark Intelligently. Manage Strategically.

Before the business commits to a brand, understand it.

Before it scales, protect it.

Once it becomes an asset, manage it.

That is the TM Approach.

02

What We Believe

## Principles That Shape Every Brand Conversation.

01

### A Search Is Not a Recommendation.

Finding information and understanding what it means are different exercises.

02

### Filing Is a Step. Not a Strategy.

An application alone does not determine whether the right brand or protection structure was selected.

03

### Risk Is Easier to Address Early.

Changing a shortlisted name is very different from changing a recognised product.

04

### Ownership Should Never Depend on Assumption.

Particularly where manufacturing, marketing, PCD, distribution or international partners are involved.

05

### A Portfolio Requires Management.

A registration is useful only if the business knows it exists, maintains it and understands the protection around it.

06

### Sometimes the Right Answer Is “Don't Use This Name.”

Our role is not to make every proposed name work. It is to help the business make the better decision.

03

Our Focus

## We Work With Brands.

TM Assist focuses on trademarks, brand ownership and related commercial protection for pharmaceutical and healthcare businesses.

We do not provide pharmaceutical formulation, clinical, medical or drug-regulatory advice.

Our work concerns the identity under which pharmaceutical and healthcare products are created, protected, commercialised and taken to market.

Our Ambition

## When a Pharmaceutical Business Has a Question About a Brand, We Want TM Assist to Be the First Conversation.

Not only when an application needs filing, but when a name needs to be created, a proposed brand needs to be cleared, ownership needs to be structured, a portfolio becomes difficult to manage, another company comes too close, the business enters another country or the brand itself becomes part of a transaction.

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